Discover hidden
audience segments

Uncover natural audience segments impossible to see until now with our advanced audience discovery and graph analysis.

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Discover hidden audience segments with Affinio

Understand any
target audience

Get to know any audience intimately by understanding who they are through their interests, affinities, and the content they share and consume.

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Understand your target audience with Affinio

Generate data-driven
strategies

Leverage our actionable insights to drive strategic business decisions that will resonate with your audience on a more personal level.

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Generate data-driven strategies with Affinio
  • “It's only with tools like Affinio that you can really get the same values you would've got from research. It's only with tools like Affinio that provides genuine insight.”

    David Boyle

    EVP of Insight, BBC Worldwide

  • "Insights at the end of the day, are the currency that we operate on. Affinio really opens the door to let us see some of those new insights."

    Chad Stoller

    EVP & Global Innovation Director, IPG Mediabrands

  • “Affinio becomes a nice starting point for understanding our consumers and looking at the landscape of who we’re trying to speak to.”

    Sam Glassoff

    Brand Strategist, TBWA\Chiat\Day

Revealing hidden insights at the world's leading companies

It’s time to take an audience-first approach to marketing. Let us show you how.