Who the Biggest Entertainment Companies Should Partner With

The entertainment industry is transforming: consumer options continue to grow, and the world is becoming more connected. For entertainment companies, brand partnerships are a significant source of revenue and serve as a way to create industry-leading content campaigns across their family of brands and platforms.

Who should the top entertainment companies partner with?

To identify ideal brand partnerships, we used Affinio – a SaaS platform – to analyze the audiences of some of the top entertainment companies in the world. For market researchers, brands, or insights teams interested in identifying data-driven partners, Affinio's defensible data ensures potential partners will resonate with your target audience.

The analysis

Through the use of machine learning and social media analysis, Affinio’s algorithm analyzes the connections between audience members, the content they share, and the interests of the audience. One of the outputs of Affinio analyses is a list of contextually-relevant accounts to an audience including the top celebrities, media, organizations, and brands. This list is found under the Interests section of every Affinio report.

For this study, we analyzed the audiences of some of the biggest entertainment companies in the world including Warner Bros. Entertainment, CBS Interactive, The Walt Disney Company, Comcast, and Viacom. Let’s take a look at some of their viable brand partnerships:

Warner Bros. Entertainment

Affinio identified the following brands as some of the most contextually-relevant to the Warner Bros. Entertainment audience:

Top Sports brand: Nike
Top Retail Food brand: Starbucks
Top Game Developer brand: Electronic Arts
Top Beverage brand: Coca-Cola
Top Phone brand: Samsung Galaxy


CBS

Affinio identified the following brands as some of the most contextually-relevant to the CBS audience:

Top Confectionary brand: Doritos
Top Fashion brand: Victoria’s Secret
Top Retail Food brand: Starbucks
Top Retail brand: Target
Top Telecom brand: Verizon


The Walt Disney Company

Affinio identified the following brands as some of the most contextually-relevant to the Walt Disney Company audience:

Top Electronics brand: Playstation
Top Auto brand: Audi
Top Confectionary brand: Oreo
Top Beverage brand: Coca-Cola
Top Retail brand: Target

Comcast

Affinio identified the following brands as some of the most contextually-relevant to the Comcast audience:

Top Airline brand: Southwest Airlines
Top Auto brand: Ford
Top Bank brand: Bank of America
Top Beverage brand: Pepsi
Top Retail brand: Target


Viacom

Affinio identified the following brands as some of the most contextually-relevant to the Viacom audience:

Top Airline brand: American Airlines
Top Electronic brand: Sony
Top Retail Food brand: Starbucks
Top Bank brand: Bank of America
Top Beverage brand: Pepsi


Identify viable partnerships with data

Brand partnerships aren’t going away, and with more and more competition for consumer attention, ensuring the right partner selection is vital. By leveraging Affinio’s quantifiable data, entertainment companies, as well as brands, are armed with actionable insights to use in structuring winning brand partnership deals that increase exposure and revenue.

What do you think of some of the entertainment company and brand pairings listed above? Let us know in the comment section below.

Interested in learning more about Affinio? Get in touch.