McDonald's Creative Agency Review: Who is the Health-Conscious Foodie?
McDonald's just launched a USA creative agency review. Affinio explores who the Golden Arches and their short-listed creative agencies should be targeting. The results may surprise you...
The Hot Stores This Black Friday? Affinity Data Tells Us Where People Will Be Shopping
Black Friday is approaching! With affinity data, we wanted to understand what audiences are already talking about the event and what stores they will be targeting first.
89% of Pinterest Users Are Buying What They Pin: Data-Backed Insights Increase Pin Performance
Pinners are ready to buy! By leveraging interest-based segmentation, brands can create a data-driven Pinterest experience and connect to their consumers in a meaningful way.
eBook: Influencer Marketing in the Retail Industry: A Guide For Retail Marketers
In this eBook, powered by Affinio, we will take you on a journey from the very basics of understanding retail audiences, to selecting the right influencers, and measuring their success.
Why Your Influencer Marketing is Failing - Understanding Influencer Performance
Even though influencer marketing is not new, marketers are still trying to determine which metrics actually matter. With Affinio, we explore why most marketers are failing at influencer marketing.
How-to Identify the Right Influencers for Your Retail Audience
Learn how to identify influencers who already resonate with your ideal audience
Why Marketers NEED to Understand Retail Audiences
An audience can no longer be solely broken down into basic demographics for retail marketers to target. See how retailers can leverage Affinio's audience insights.
Fashion & Beauty
Segmenting a fashion audience to find luxury consumers
After reviewing the audience of SSENSE, we were able to find a distinct group of luxury consumers who fit the profile of an ideal buyer.