Chief Marketing Officer

Halifax, Toronto, NYC or San Francisco

Who we are

Affinio is an award-winning marketing intelligence platform that leverages the interest graph to understand today’s consumer. We empower the world’s leading brands, agencies, media companies, and publishers to redefine the way they research, plan, and execute marketing strategies.

The role

We are looking for a Chief Marketing Officer to oversee Affinio marketing operations and develop marketing strategy and vision. As a member of the Affinio leadership team, your accountabilities will include Marketing Strategy, Growth Hacking, Driving traffic, Brand Building, Business Development support, New Business Leads and Voice of the Brand. You will be working with an ace team of marketing professionals and will lead our marketing efforts as we scale.

What you'll be doing

  • Build and execute on the Affinio marketing plan, based on leadership vision
  • Define and lead marketing strategies that create the Affinio market category
  • Define KPIs and tracking processes with the Product teams to evaluate effectiveness of product rollouts, marketing campaigns and more
  • Define strategies and processes that selflessly support our Sales and Customer Success teams with pitch support: in person, marcom, case studies, videos and other sales collateral
  • Develop our public relations strategy, including events and public speaking and manage PR resources
  • Define inbound / outbound lead generation strategies
  • Stay on top of marketing trends and direct Affinio market research efforts
  • Leverage data and insights into our customer journeys, driving quantitative measurements
  • Work cross-functionally to guide a unified approach to customer service & distribution that meets market demands
  • Build & maintain a solid network of strategic partnerships externally and strong, cross-functional internal relationships
  • Travel, as required to carry out the above responsibilities

What we're looking for

  • 10+ years in marketing leadership roles with a minimum of 3 years in a CMO or VP, Marketing role
  • A new business driver, not constricted to the word ‘marketing’. The focus will be on value-driven activities that create real momentum to close new customers and upsell existing ones
  • A brand-builder with demonstrated success at creating a new market category. Laser-focus ability to carve out market position
  • Familiarity with marketing SAAS based solutions
  • An understanding of the fundamental technologies behind Mar tech, including programmatic, DMP, DSP & SSP models
  • Demonstrated awareness of the native marketing landscape, as it pertains to publishers / media co and brands
  • Proven success building PR, influencer and online community strategies
  • Ability to apply marketing techniques over digital and non-digital channels
  • A strong professional network with ability to open doors at critical target verticals for Affinio: M&E, Agency, CPG and other
  • Deep connections to major tech platforms: Facebook, Twitter, Snap, IG, Google, You Tube, et cetera
  • Proven ability to lead marketing efforts and drive change in times of rapid growth
  • Strong creative and analytical capabilities
  • Ability to translate complex technical topics into easy to understand language
  • Outstanding communication and interpersonal abilities
  • Strong operational and diplomatic skills
  • Strong entrepreneurial spirit, tenacity and a willingness to execute on tactical requirements
  • A well-developed sense of humour

If this sounds like you and you’re looking to join the Affinio team, please submit your resume and cover letter. This posting will remain open until filled.

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