"Affinio is wonderful because it visualizes something that previously we were only able to describe with words."

Juliana Lewis

VaynerMedia

“Genuinely insightful – a word often claimed and rarely delivered against.”

David Boyle

EVP of Insight, BBC Worldwide

"Insights at the end of the day, are the currency that we operate on. Affinio really opens the door to let us see some of those new insights."

Chad Stoller

IPG Mediabrands

“Affinio helps us understand who our consumer is, their relationship to culture, and Affinio’s cluster analysis helps us get to insights quickly. The self-serve interface democratizes access to rich data, meaning you don’t need to be a data scientist to benefit.”

Natalie Monbiot

UM Worldwide

“Affinio becomes a nice starting point for understanding our consumers and looking at the landscape of who we’re trying to speak to.”

Sam Glassoff

Brand Strategist, TBWA\Chiat\Day

"Affinio helps us understand things about an audience that were previously unknown. Who and what people follow is a great indicator of how they navigate the world and what's important in their lives."

Affinio User

  • "Insights at the end of the day, are the currency that we operate on. Affinio really opens the door to let us see some of those new insights."

    Chad Stoller

    EVP & Global Innovation Director, IPG Mediabrands

  • “In my world, how Affinio helps me is just being smarter about consumers. And then being smarter about targeting.”

    Jeff Nicholson

    SVP Paid Media, VaynerMedia

  • “Affinio helps me to be smarter. It helps me to have a lot more detail and a lot more insight. That's really the biggest thing. You have data that actually says, "Here's who's already influential."

    Chris Gee

    Chief Digital Officer, RF | Binder

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